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Complete ‘Request Info’ Form

Take time to go through our site and the Facebook pages of our boutiques. When you are ready to take the first step towards opening your boutique, complete our ‘Request Information’ form.


Schedule Introductory Call

Once we receive your completed form, a Mainstream Boutique team member will reach out to you to schedule the introductory call. After this call, a team member will send you our Franchise Disclosure Document for you to review.



Discovery is your opportunity to talk to Mainstream Boutique franchise owners as well as additional team members of our Home Office. Speak with our Founder, Marie DeNicola, or with Katie, our Director of Franchise Support, to ask them about training, support, company culture and much more!


Approval & Compatibility Process

At the end of the day, we want to make sure you’re a good fit for Mainstream and Mainstream is a good fit for you. Once it’s determined you are a good fit with our culture, that you meet the financial requirements, and that you’re ready to start empowering women in your community, you will be awarded a Mainstream Boutique franchise and will sign our Franchise Agreement. You will soon officially be a part of OUR FAMILY!


Location! Location! Location!

It’s time to find a location for your store! You will work with our team to identify the best possible location within your market and then we will work with you on negotiating your Lease Agreement, store design and buildout, and tons more!