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TRAINING

Business Training & Support Systems

You are not alone!

Our extensive training program revolves around a combination of classroom instruction, on-the-job training in franchisee-owned boutiques, online training and meetings, plus real-world insights on marketing, finance, and management systems.

Some of the many topics we cover during training include:

  • Program Knowledge
  • Marketing- Identifying and Understanding the Customer
  • Advertising and Communication Strategies
  • Social Media Strategy and Best Practices
  • Public Relations and Community Awareness/Outreach
  • Pre-Opening- Preparing for Initial Launch
  • Operations- Managing and Growing Your Business
  • Customer Service and Shopping Experience
  • Hiring, Training and Motivating Stylists (Employees)
  • Legal and Regulatory Issues
  • Financial Analysis
  • Business Management
  • Purchasing
  • Inventory Control
  • Merchandising


Training & Support: Pre-Opening

Real Estate:
  • Market Analysis
  • Location Search
  • Lease Negotiations
Store Buildout & Design:
  • Design & Layout Assistance
  • Construction Management Team
  • Mainstream Boutique Onboarding Specialist
Pre-Opening Services:
  • Training (Home Office & Local Mainstream Boutiques)
  • Online Training Platform
  • Store Setup

Training & Support: Post-Opening

Ongoing Support:
  • Weekly Calls With Your Onboarding Specialist
  • Marketing Support
  • Buying Office support
  • Access to The Stream
List of Post-Opening Services:
  • Product Selection
  • Marketing
  • Support Network- The Stream
  • Business Management & Operations


Marketing Support

We conduct extensive market research to identify the most effective ways to promote your new Mainstream Boutique business. We provide you resources that will create the signage, advertising and promotional material needed to advertise and promote your business. Our Strategic Marketing Campaigns allow you to promote your business locally and drive traffic to your store.

Learning Management System

Online access to our Learning Management System, The Stream, features…

Top Stories posted daily for franchisees to read and stay up to date

An internal social media platform for franchisees to communicate with one another, share hot items, inventory swap, etc.

A resource library where franchisees can download marketing materials, line sheets, documents- anything and everything to help franchisees run their business