Soon the one bedroom moved to a larger bedroom, and then I took over the entire basement! The UPS driver would drop off boxes at the front door and Nick would wave to him from the dinner table. Local media took notice, which spread all the way to the Oprah Winfrey show where I was a guest talking about how I had left the corporate world and built a million dollar business from home.
Women from all over the world who saw me on the show called to ask how they could do what I was doing. That lead to franchising Mainstream Boutique, and we now have boutiques in nearly 20 states. The number one reason for our success is the love behind everything we do – from our unique products to the women who shop our stores to the dedicated home office and most importantly, our franchise owners. The owners come from all walks of life – teachers, medical, pharmaceutical sales, corporate, and beyond. The thread we look for is their passion and commitment to the people in their communities. We are a neighborhood boutique designed with our customer in mind from offering convenient parking to store layout to customer service.
I am a wife and mother before anything else, so imagine my joy when my oldest son Corey came to Nick and I as he was completing college to present us with a Power Point on why we should hire him! Today, Corey is our Chief Executive Officer, and he has brought the company to new heights. My son Clay followed in Corey’s footsteps becoming our Director of Franchise Development.
Mikayla (Mac) is my youngest, and lives a life that is inspiring and purposeful. She is an ambassador and regional coordinator for Love Your Melon, an organization supporting kids battling cancer. She is selfless and spends her life helping others. Mikayla will join the company when she finishes college, but in the meantime, she is the inspiration for our wildly successful, exclusive Mac and Me Brand.
-Marie DeNicola, Founder
"Owning a Mainstream Boutique has added more to my life than I would have ever expected. It is so much more than just ringing up a transaction on the cash register. It’s about the people I encounter on a daily basis. Whether they are a visitor wondering where to have lunch, a regular customer who we greet on a first name basis, or someone new to the store looking for an outfit for a special occasion, I feel blessed to have these interactions! Being actively involved in the community has also been an important and rewarding part of owning my business. I feel very fortunate to be part of a business atmosphere that works together to create special events and to give back to our community. Additionally, I have met some of the most amazing women who also own a Mainstream Boutique. I could not do what I do if it weren’t for the strong sisterhood of support I receive from them!"
"Owning our boutiques has been such an exciting and rewarding experience! We have met so many new people in Woodbury and Mendota Heights and the surrounding cities that we now consider them friends. Also owning a boutique with my daughter, Allison, has given us many hours working together which we would not have had otherwise. When your business is thriving and people love your store there is no better feeling! Coming from the corporate world has made me appreciate being my own boss. When you own your own business you have a lot of flexibility! I don't consider owning a store a job but an adventure! We are a team. That is what I love about Mainstream! I learn so much from everyone and I feel like I have grown because of all of you amazing women."
"I've always been fascinated by the forever changing world of fashion. I knew I was destined for the clothing industry! It is, and forever will be, something I'm passionate about. I went to school for Apparel Design, and along the way discovered my love for business. I then majored in Fashion Merchandising & Buying/Store Management with a Minor in Business. This seemed to be the best of both worlds - fashion & business! After college, I worked in Buying & Merchandising for a large scale retailer. I eventually left their home office, and went into Store Management for the same company. Eventually, I knew I wanted to start my own business later in life.
Two years ago, I relocated to Minneapolis and discovered Mainstream Boutique - the rest is history! What I love the most about my job is witnessing first-hand how we can change and influence lives using fashion every day. I sincerely consider many of our customers good friends. We are here to create lasting memories and help women feel amazing. Our customers are always our number one priority. After all, they are what drives this business! I've been blessed to have worked with some extremely talented people within the retail industry throughout my career. I continue to learn new things each day through the guidance of Marie, Mainstream Boutique's CEO, and the rest of the franchise team.
It's extremely rewarding to be able to pay-it-forward and help train and develop others, and to create jobs in this tough economy. I am very fortunate every day to be able to work with my future sister-in-law, who works with me full-time, along with the amazing team of women at our store. Watching our team grow and develop connections with our amazing customers is truly priceless!"
"My sister, Rebecca had approached me with the idea of going into a business where we shared our love for fashion as well as entertaining people. As we compared starting from the bottom or else buying into a franchise, we realized that a franchise was exactly what we wanted. Once we discovered all the wonderful things Mainstream had to offer, we moved forward. Going into this, my sister and I had decided that she would be in charge of buying and merchandising, and I would be in charge of events and marketing. A perfect business marriage.
These last 5 months have been truly a blessing, and I still wake up every morning have a hard time believing where we are today, and it’s all just the beginning. About a month into opening, we were asked to be a part of a huge fashion show that one of our main hospital’s women’s groups put on every year. Recently, we were selected to be a part of the Hall of Fame Fashion Show, which is a national event here in North Canton. Furthermore, we will be styling and donating outfits for the Hall of Fame Queen and her court. We have events lined up throughout the year: fashion shows, charity events, expos, etc. God has blessed us in so many ways. Words cannot even describe how grateful Rebecca and I am to be a part of Mainstream Boutique."