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Why Mainstream Boutique?


A Mainstream Boutique franchise can reward you with the power you deserve, enabling you to leverage what you’ve accomplished and learned. With a recognized brand and a committed home office and field staff, we have the resources and business model to make your goals, owning your own Boutique, a reality.

You will appreciate the fact we support our franchisees in the same manner we treat our valued customers.


Leverage Our Experience

Mainstream Boutique is an exciting retail fashion and accessories franchise concept. We travel to markets all over the country and do our own product development. Mainstream’s proven business model and increased media presence has made starting a successful business a very rewarding experience for our franchise owners. We have learned what works and what doesn't. This valuable experience has been assembled into a dynamic franchise opportunity for enterprising individuals like you.

Over the years, Mainstream has evolved and kept up with the ever-changing fashion trends. Mainstream Boutique was born around the kitchen table and now has over 70 stores in nearly 20 states nationwide. Our corporate headquarters are in Minneapolis, Minnesota.

We also operate 2 corporate stores in Apple Valley, Minnesota and Omaha, Nebraska.


Leverage Our Brand

Since the early 1990's, the Mainstream Boutique business model has become synonymous with unique, fun, and exciting apparel and accessories for today's business woman.

But we don't stop there. We continually build our brand by investing in research, buying trends, and consumer-level advertising campaigns.

Combine our brand awareness and buying power with superior customer centric service and you can see why Mainstream Boutique is a winning formula that will continue to grow.


Leverage Our Products, Experience & Strength

One of the key benefits of being a Mainstream Boutique franchise owner is access to our experience buying team and our exclusive product line called "Mac and Me.”

We search the country for vendors that are passionate about what they do and offer unique products made with quality fabrics, and our buying power allows us to offer affordable prices while maintaining favorable margins for our franchisees.

The Mainstream brand has been building momentum for over 20 years in the fashion industry. Because we have a strong infrastructure and business model, it has given us the necessary staying power to be successful in the marketplace.

Being a leader in women's fashion and accessories requires more cutting-edge styles than ever before.