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OUR HISTORY OVERVIEW

1991


Mainstream Boutique Established


1995


Mainstream’s Founder, Marie DeNicola, appears on the Oprah Winfrey Show


1998


Mainstream Boutique Franchising Established


1999


First 2 franchises join the system. Our ‘Family of Franchisees’ is born


2002


First retail brick & mortar store opens


2003


8 total franchise-owned boutiques


2011


12 total franchise-owned boutiques


2012


24 total franchise-owned boutiques


2013


Named to Entrepre­neur’s Top Franchise 500 list and Inc.’s 5000 Fastest Growing Companies list


2014


Mac and Me private label Established


2016


Over 70 boutiques in nearly 20 states #361 on Entrepre­neur’s Top Franchise 500 list


2017


Jumped to #255 on Entrepre­neur’s Top Franchise 500 list


2018


Jumped to #155 on Entrepreneur's Top Franchise 500 List, and won the prestigious FBR50 Franchisee Satisfaction Award from Franchise Business Review


2020


Today Mainstream Boutique operates 80 franchise boutiques in 24 states.



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